How Can Technology Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology must be deliberated upon.
Communicate and collaborate better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams do not speak to each other working together becomes a problem. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales staff have all the precious insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It need to be clearly defined, reviewed, monitored and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.